Mind You

Kind	University project
Client	Nokia
Year	2010
Role	Concept design

From a D&AD student brief, asking: "Help Nokia change the everyday world by creating a forward thinking and functional interactive mobile service that can make a real difference to the user's personal or professional life."

My observation was that Britain is an indoors country, as opposed to an outdoors country. Most people's daily activities or hobbies take place indoors. Leading to lower physical and mental wellbeing.

To attempt to counter this, I proposed a socially propelled application, that embraces all forms of exercise accompanied with social interaction to promote physical and mental wellbeing.

Daily recommended exercise levels are encouraged by integrating friends, 'hype' comments, challenges and awards, and real-world social exercise events like SkyRide.